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Digital Marketing Training series – 1 week only

November 8, 2021 @ 10:00 am - November 12, 2021 @ 4:30 pm AEST

FREE

Over 5 days you will have the opportunity to attend up to 3 different courses a day.  Monday and Tuesday are online.  Wednesday to Friday are in Malanda, Ravenshoe and Atherton being delivered face to face.

LEVERAGING FACEBOOK FOR BUSINESS
Best suited to businesses either actively wanting to or currently using facebook to promote their business to grow enquiries, sales, repeat patronage or referrals

  • Best practice for business Facebook pages
  • Content schedule
  • advertising options and reporting
  • Insights and reporting
  • Promoting your page (targeting, influencers, groups etc)

 

UNDERSTANDING WEBSITE USER EXPERIENCE
Best suited to businesses who leverage a website for enquiries and sales, this module will provide insights for optimising the effectiveness of websites from a customers perspective.

  • User experience checklist
  • Useability
  • Visual design
  • Content
  • Accessibility
  • Mobile

 

DIGITAL MARKETING PLAN INTRODUCTION

Best suited to businesses wanting to develop a framework and understanding of a marketing plan for their business in order to define clear goals and objectives.

  • 7 step process to developing a marketing plan
  • Setting goals
  • Establishing buyer personas
  • Market & competitor research
  • Choosing your digital marketing channels
  • Deploying effective and efficient digital marketing activities

 

Please bring your laptop if possible, pen, paper etc.

Workbooks will be available online to download and print and will be forwarded for your access.

Copies of the Activity Sheets will  be available on the day.

Please be prompt, indicated times are for the commencement of each session.

 

Details

Start:
November 8, 2021 @ 10:00 am AEST
End:
November 12, 2021 @ 4:30 pm AEST
Cost:
FREE
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Website:
https://www.trc.qld.gov.au/digital-marketing/